Ant Financial, the payments and financial services arm of Chinese e-commerce giant Alibaba, is expanding to Africa.
In a partnership with the United Nations Economic Commission for Africa (ECA) along with the International Financial Corporation, the firm says it will promote digital financial inclusion in the continent through investments and technical assistance. The offering will target smaller businesses and would look to cater to largely unserved consumers, including displaced people and refugees with no official documents or identity papers.
The deal, announced in Addis Ababa last week, is pegged to both the 2030 global sustainable development goals and the African Union’s Agenda 2060, which seeks to end poverty and improve lives through economic, social, and technological progress.
By looking to Africa, Ant hopes to replicate its tremendous success in countries including China, India, and the Philippines. The firm, spun off from Alibaba, runs Alipay, one of the world’s largest online payment platforms. Valued at $150 billion, topping Goldman Sachs’ $88 billion in market capitalization, Ant has played a big role in shaping the fintech landscape in an increasingly cashless world. In June, it expanded into the global remittance market by launching a cross-border remittance service powered by blockchain technology.
With its 1.2 billion people and a collective GDP of more than $2 trillion, Africa offers Ant the opportunity to tap into a nascent and often neglected market. Even though fintech startups on the continent are becoming more attractive to investors, large swaths of the low- and middle-income segments remain underserved when it comes to formal financial services. Traditional banking institutions face numerous challenges in this regard, including high-cost models and fees that make it unaffordable for low-income segments, a high preference for cash over digital transactions, and a predisposition toward cooperatives.
The spread of mobile money, however, has helped to ease some of this, with telecom operators embracing innovative practices that allow customers to not only pay bills but also access services including loans, insurance, and savings.
Ant’s entry into Africa also complements its billionaire founder Jack Ma’s vision. Ma visited Africa for the first time last year, going to Kenya and Rwanda and scouting for investment opportunities and partnerships to support entrepreneurs. Last week, he was back on the continent, this time launching a $10 million African innovators fund in South Africa.
Ant’s arrival in Africa follows the plethora of Chinese businesses that have set up shop there, sometimes without state backing, seeking fortunes. Last year, Alipay announced it would launch in South Africa in order to serve Chinese customers visiting the country.
This comes as Sino-African political and economic relations have grown, with increasing diplomatic ties and investments in much-needed infrastructure and trade zones, in addition to technological assistance, military cooperation, and the training of the next generation of African elites.